It all began in February 2019 as a carwash platform with the vision to be the world’s
most admired carwash company by enriching the lives of its teammates and customers.
Today, the mission of GO Car Wash remains the same: “to provide a convenient, consistent,
and exceptional carwash experience while living the values of teamwork, integrity, caring,
fun and continuous Improvement.” After roughly two years, they have 60 carwashes, with
many more acquisition and development sites on the way.
Heath Pomerantz, GO’s vice president of field operations, notes, “We have a passion for
cars and carwashing. Many of us at GO Car Wash grew up watching America’s rise and
worldwide dominance in auto racing. We cheered as Caroll Shelby became a racing legend
as the first American to win the 24 Hours of Le Mans. My passion for auto racing began
watching races at the famed Sebring Raceway with my family as a child in Florida.”
Bill Derwin, CEO at GO Car Wash, says, “Our GO brand comes from the Ford GT40 raced
at Le Mans in the 1960s as part of the Shelby America racing team. We strive to embody
the spirit of the Shelby racing team with the determination and drive to win.”
Brett Meinberg, COO at GO Car Wash, adds, “Our business starts with our teammates.
GO Car Wash has simple standards consistently executed by a high-performing team.
We engage, inspire, and empower our teammates to own their businesses. The company
develops and promotes top performers into larger roles. We develop our teammates to live
up to their full potential, personally and professionally. Taking care of our teammates is one
of many ways we give back to the communities we serve. We utilize technology and simple
standards to help our field team members be successful in their roles.
GO Car Wash has been able to exceed its aggressive goals by providing a convenient,
consistent, and exceptional carwash experience for its customers. The company makes
sure all its washes provide an excellent wash by upgrading equipment and implementing
the latest technology. They also have time for fun; when customers select the top wash at
the pay station a voice comes over the speaker with a “GO Big!”
When asked about the COVID epidemic and how it has affected them, Brett explains, “As
a young company, COVID has been around for most of our existence. Since we are an
express carwash company, contactless washes are core to what we do. It’s a top priority to
keep our team members and customers safe. While COVID has been a challenge for us, our
business continues to thrive.”
Chris Andersen, vice president of business development, explains, “The company is rapidly
growing through acquisition and development across the United States. We get excited
meeting entrepreneurs in the carwash community. We are flexible in our deal structure
to meet the needs of the seller. Our former carwash owners appreciate how GO Car
Wash continues their legacy and ensures all stakeholders continue to thrive. Many of our
acquisition partners stay on to become development partners after the sale.”
GO Car Wash is a young company that is growing and at the same time maintaining the
passion for cars and carwashing. They work to be the world’s most admired carwash
company by enriching the lives of their team members and customers. As Brett points out,
“We are successful because we have soap in our veins and we’re all carwash guys.”
Visit the GO website at www.gocarwash.com.